Monthly Archives: February 2013

162MC 1000 word blog post on research and editing

We were set a task of create a short film in groups and had to come up with an individual edit of the type of style we wanted to edit our films There was a list of genre styles that we could choose from, there was: French New wave, Bollywood, Hitchcock, Silent movie, Neo Realism (Italian Cinema), Indie Horror and British ‘Kitchen Sink’ Drama. These styles of editing has are unique in their own way, they all have a certain element to them that make them different amongst the other styles.

I had chosen to edit my film as a British Kitchen Sink drama; the characters in the script were from a working class background. Since Kitchen sink drama depicts on the working class I felt that editing the film in that style would be suitable. Our main character is faced with a dilemma as he finds an old letter from his mother written to his father whom he never knew.

 

The research I found on Kitchen Sink is a style of drama it emerged in the 1950’s and lasted until the 1970’s it was an artistic movement through in that era there was a lot of poverty in Britain especially amongst the working class. The term ‘Kitchen Sink’ comes from the gritty realism of British culture. An artist named John Bratby was part of the ‘Kitchen Sink School’ where artists who were fascinated and inspired by the domestic life of the working class, Bratby, made a series of paintings that showed the domestic reality of Britain and this was a artistic and cultural movement Britain went through after World War II. Films such as “Look Back in Anger” (1959) depicts the life of the working class living in the Northern part of the country. Kitchen sink drama mainly focused on the northern regions of Britain, as there was more poverty and it portrayed everyday life and situations that caused controversy such as sex and abortion. The pace of the films would be steady; it needed to portray realism because being a drama it needs to be at a pace of normality as opposed to an action film it would be fast paced.

The use of visuals for my edit are very gritty looking, I tried to edit my film to depict real because my style is Kitchen Sink drama and I don’t want my film to look Hollywood glamorous as it’s not portraying real life situations. The Mis-en-scene used in the film was a house with not a lot in it; it was a way to portray poverty of the working class. The colours used in the film are not bold and it’s grey and dull. We used two actors in the film, as they were the main characters. We looked for locations such as a park and a street where we could film the main character posting letters.

I tried to set a steady pace for my edit I did research on Kitchen Sink to find out the techniques used to make the style, I found that Kitchen Sink is edited at a steady pace to depict real life, it’s not an action film where there would be fast paced editing used. It’s an artistic way to show realism in a film. I used some jump cuts as well and this is crossing over to French New Wave this is because there wasn’t enough cutaway footage that I could have used to make the film shorter therefore the style changed towards the end of the film.

Overall Style: The overall style I wanted to achieve was a Kitchen Sink drama since the film is set in Britain; in the Midlands I felt that it was necessary to use a British style of editing. Portraying the working class and the real life situations that people go through on a day-to-day basis is what makes this style of editing interesting and it relates to Neo Realism in the sense that it’s used to depicts and show realism. With Hollywood during the 1950’s dominating cinema, Kitchen Sink was a new way to view cinema and the films were made on a low budget.

Sound: For Non-diegetic sound I used an ambient piano piece by Tomasz Bednarczyk – I See you, I feel that, that piece of music is very melancholy and changes the mood of the film and portrays emotion of the characters. At the beginning of the film in the first scene I used an alarm clock sound effect and I adjusted the sound to fade into the scene. I had to turn most of the sound down by using Adobe Audition because it was too loud. I used a voiceover by Vanessa (the mother) in the film to narrate the letter she had written to her partner. Using a narration allows the audience to get intimate with the characters and it invites them into their world.

During Pre-production stage we had problems with finding actors but the group worked hard on finding actors. We also had a little trouble finding a house to film in, but we found one and managed to film at a friend’s house.

I had problems with some of the sound that we had recorded during production we had the weather disrupting the recording of the audio, it was very windy and when editing it was too loud to used, I used Audition to turn the audio down and adjusted levels so that it was easy on the ears. Also there are continuity errors in the edit because we filmed when it snowed and we didn’t re-shoot the scenes.

During the beginning we had to consider what type of style of editing we wanted to do this was a difficult task upon choosing because I had no idea what I wanted to do, I researched and looked into the different styles of editing we had to choose from and narrowed it down to both Hitchcock and Kitchen Sink, and since the script was set in Britain it was easier to make sense of it.

Analysis on logo

Semiotic Analysis on Logo:

In this post I will be analyzing my logo and explaining how it relates to my branding using semiotic analysis.  I was set a task to create a brand and develop an online identity for my productions, so that I would appear professional and serious about my work. A brand is important to any business a way to be unique is to have a logo; a logo is a symbol a visual representative of the company. It’s used so that consumers or the reader can familiarize with a particular company. It should be professional and easy to recognize as well as distinctive, so for this instance my brand is for my production company “Stepping Stone Productions.”

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I made my logo by using Adobe Photoshop and the reason why I have named my company “Stepping Stone” is to suggest that because I’m new to the industry even though I have little experience I still want to be recognized as someone who is professional.

Also it has denotes that by taking small steps you will get there. I added four circular shapes to depict stones two of the smaller circles are a reflection in the water, the colour of the ‘stones’ is blue, which suggests water against a black background. Although there is no water features in my image it plays with the mind and it looks simplistic. Upon seeing the image, the viewer will not at first understand the logo however; with the name of the production company it applies the meaning.

I’ve taken inspiration from other famous logos such as Nike ‘swoosh’, the first interpretation upon looking the logo, you would think it’s a simple tick however, it has a deeper meaning to it.

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It actually represents the Greek goddess of victory which relates to the company as it’s a sporting brand and winning means everything in an athlete’s mind. I know that this does not relate to the media, but you can get the idea of it.

http://www.dinesh.com/history_of_logos/miscellaneous_logos_-_design_and_history/nike_logo_-_design_and_history.html

Before designing my final logo, I had made another one previously, but I felt that it was a little complicated to create meaning to me, it was initially called “Infinite productions”. The logo I had designed did not link to the name of the image and I felt if I had used an “infinite” sign then it would be original, although it seemed like a good idea at the time. The flag shape image did not signify anything to me, the brand I wanted to create for myself. The name, and the colour didn’t suit it as well.

 

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The Logo that I did decide to go with is simple yet effective in my opinion, I feel that it stands out. I find that most Film Production companies choose to have a simple logo to represent their company, for example ‘Regency’, have a the letter ‘R’ as their logo. Miramax has their name as their logo, as the name is unique so it works as representative for the company by itself.

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Having a simple logo will allow me to be imaginative and I can recreate my logo probably in a different colour once it has become established to keep it fresh, an example of this would be ITV they recently rebranded the company and logo again this doesn’t relate to film, however in terms of the media industry change is noticeable.

 

With this logo I would like to make films that would be considered as experimental and also make feature lengths one day, but I have to take small steps to reach my goal. 

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