Category Archives: 161MC

Evaluation and Reflection

This module has taught me a lot about the media in terms of social media. I have enjoyed all the tasks that were set on this module as it allowed me to be creative although there are some things that I would like to improve upon. Earlier on in the module we had to create a mash-up remix video that was intended to go viral on the internet, this task was hard to conduct due to finding an idea that would have made sense we had to use ‘cassetteboy’ as an example to model our remix videos on. I felt that the remix video was strong as the narrative structure was strong and it appealed to the audience, but it was not funny enough to be entertaining and that was the main purpose of the task. We also had to make a presentation on a fairytale by using Prezi. I felt that there could have been more done on this to make it more interesting, I initially wanted to make more videos for the presentation, but I felt that the work was being left all to me and I was getting no input from my group at the time.

The next task we had was to come up with a brand for ourselves this was to make ourselves more professionally appealing as we aspire to be in the media industry. I felt this task seemed to help me understand the importance of representing yourself as a brand. The other task that I really enjoyed on this module was making a live TV show, at first things were a bit slow and we had encountered problems for most weeks in terms of members of the group not turning up, however during the last few weeks of the module I saw that we pulled together as a group and did whatever we could to make the best show we could possibly do. Filming live was a constant pressure, as we wanted to ensure that we didn’t make any mistakes whilst filming. Of course this was bound to happen, on the day of the filming we made a few mistakes, however we used the best take we had. I can say with confidence that our TV show was by far the best out of the others, because we had the best VTs and we managed to pull through together as a group. The website that we made alongside the TV show reflected on the branding and other tasks we did for this module fitted into it in the end as I now know that social media is just as important as making a TV show.

Transmedia

During this module we have been learning about transmedia, which is used today in the media to interact with their audiences.  The media industry has changed from whence it started and the Internet is a big part of peoples lives and it is important that the media continues to   be up to date with the world as they are the primary source of information in today’s world. We learned that transmedia is used to send a message via social networking sites such as Facebook and Twitter. Users use the Internet to convey a message or express views on certain subjects and interact with the rest of the world.

YouTube is the main source to interact with the rest of the world because over 1 billion users visit YouTube each month. It is a good platform to reach out to so many people. Here is an example normal people using transmedia to their advantage to express their views to the world.  The success of this process has changed the way audiences use the media, it has become a vital way to communicate with the world.

TV shows use the transmedia to keep their audiences interested and it’s a way to be interactive with them as well. They use the transmedia as a platform to reach a wider audience, by using twitter and facebook to get the viewer to interact with the show keeps the popularity of the show going. Our TV used the same method, we had our viewers use Twitter and Facebook to keep up to date with us they had to send in their tweets of them performing the challenge tasks with us.

Also very early on in the module we made mash-up videos and the purpose of doing this was to make it go viral. Now going viral is an important thing in transmedia because it gains popularity for the person who makes viral videos in the first place. It is a massive platform getting your work noticed on the internet as some people have become famous for it and possibly made careers out of something they did for fun. For example Dan and Phil are two normal people who have used the internet to their advantage. They make videos of them singing, performing tasks and generally being funny. They have a massive fan base and you can tell how popular they are through the many views they receive on YouTube. With the mass popularity they have other media platforms such as BBC Radio 1 have had interviews on the radio shows for the pleasure for their audiences.

References: http://www.youtube.com/yt/press/statistics.html

Creative Critical Process

Throughout this module we have been learning the process of making a live TV magazine show. Along side the TV show we also had to make a website that related to the TV show. Since our group had Risky Business as out topic we chose to base the show around extreme sports. The website was an individual task and I researched into other TV shows such as ‘The One Show’ and how the layout for their website reflected on their show. I also looked at ‘Redbull’ since it has a variety of sports that they show and support I felt this would help me with my website I found that these websites were easy to navigate and very easy to read, organized and categorized it didn’t seem busy at all, and I wanted the users of my website to have the same experience when visiting my website.

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With the style of the show that we made I wanted to reflect that into my website, extreme sports and the set design and the logo we used in the show was consistent throughout the website. This was to make sure that the users were familiar with the show. I used the logo for NetTV on the website but changed the colour to a vintage colour to look authentic and male orientated because most of our viewers are young males.

For the TV show we came up with a variety of ideas that related to the ‘Risky’ element of the show. The group split into two ideas as some wanted religion as a theme for the show and the rest wanted extreme sports. We felt that in order to develop the show we should chose something that would interest our audience as religion is something that is too sensitive to touch upon as a subject as we would not want to offend people along the way. I found that the ‘Redbull’ website helped a lot when making this website as I found had some relevance to what I was aiming for.

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